So much for celebrating the joys of Nutella.
World Nutella Day, the unofficial day of commemoration for the tasty hazelnut-based spread has been cancelled. Founded by American blogger Sara Rosso in 2007, lawyers of the brand, Ferrero, sent Rosso a cease-and-desist letter this past April, as the site dedicated to the day of appreciation was considered “an unauthorized use of on their intellectual property and trademarks- the Nutella logo and brand”, Rosso states.
The World Nutella Day website, Nutelladay.com, will be taken down this Memorial Day weekend, on May 25th, but Rosso hopes that the worldwide love conveyed on her website for Nutella will be reincarnated in another fashion. Many other fans of the day and website are disappointed as well. “You’d think they would be so happy for free publicity,” one commenter on the World Nutella Day Facebook page writes. “So, the company is full of idiots? I know people who had never heard of Nutella until World Nutella Day, and now they’re hooked”, says another.
In a heartfelt message on the World Nutella Day Facebook page, Rosso writes (via Jezebel):
Seven years after the first World Nutella Day in 2007, I never thought the idea of dedicating a day to come together for the love of a certain hazelnut spread would be embraced by so many people! I’ve seen the event grow from a few hundred food bloggers posting recipes to thousands of people Tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook! There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it.
According to Jezebel, some commenters weren’t as nice about the whole thing:
Nutella Day happens, or I stop buying your products.
LOL. But seriously, the folks behind Nutella are ridding themselves of something that other brands would kill for.
Do you love Nutella? Will you miss World Nutella Day?
Update: Nutella heard our cries and stopped being crazy! They’ve dropped the cease-and-desist letter and will allow Rosso to continue with her Nutella-loving activities. The company tells The Huffington Post that the action was an automatic response generated when the company’s system senses an unauthorized use of the brand name. “Ferrero considers itself lucky to have such a devoted and loyal fan as Sara Rosso,” the company says. Though now Rosso will have to make it more clear that World Nutella Day is not an official Ferrero event.