And Now, A Word From Kanye: He Claims That We Are The ‘New Slaves’

May 18, 2013  |  

Oh Kanye, you slay me.

After taking yet another moment to go on yet another rant – this time to denounce his celebrity status – Kanye went out and did some of the most famous ish ever.

Late Friday night, Kanye tweeted that his new song “New Slaves” and the visual for the song would be projected across the globe on 66 buildings. You read that correctly: he and his team picked 66 buildings in the States, Canada, Brazil, England, Asia and a host of other places to premiere the song.

“New Slaves” sounds much like a culmination of Ye’s previous rants: he’s sick of the big corporations trying to take over, hes not a celebrity, he will smash a photographer’s camera and he knows that people will throw him Maybach keys so he’ll sign a contract. Here’s a snippet of the lyrics:

I throw these Maybach keys/I wear my heart on my sleeve
I know that we the new slaves/I see the blood on the leaves
I see the blood on the leaves/I see the blood on the leaves
I know that we the new slaves/I see the blood on the leaves
They throwing hate at me/Want me to stay at ease
Fawk you and your corporation/Y’all [n-word] can’t control me
I know that we the new slaves/I know that we the new slaves
I’m about to wild the Fawk out/I’m going Bobby Boucher
I know that p—y ain’t free/You [n-word] p—y, ain’t me
Y’all throwing contracts at me/You know that [n-word] can’t read
Throw him some Maybach keys/Fawk it, c’est la vie

Lyrically, Kanye might be saying things that, for years, both he and his peers have been scared to say. Most celebrities – and Black celebrities specifically, according to Kanye – know that fame comes at a cost. But this level of “slavery” is one that most of us listening know nothing about: nobody at any of our day jobs is going to offer us big cars to stay at job where we’re likely underpaid.

This is a type of upper class slavery and I suppose, for those people who fall into that class, they know what it is all about.

Anyway, Miss Info has compiled some awesome footage of some of the locations. You can check that out here and also, check out the footage below from the Williamsburg location? What do you think?

Trending on MadameNoire

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  • Latrece Hoskins

    eye roll.

  • Latrece Hoskins

    I agree. I will add that people in the prison system are used for practically free labor.

  • Thaalia

    Oh shoot, and here i thought he was going to rap about how some people not getting their education and allowing dysfunction to rule their lives was creating a new gen of slaves in the prison system and in their minds. Or how the breakdown of communities are leaving the old and young stranded and oppressed. Silly me.

    However, Kanye has always touched on the issues of the ‘establishment’. Though from the few lyrics I saw here, he’s not really saying anything too profound. Ill have to look up the rest.

  • IAJS

    It is hard to take him seriously.

  • Just saying!!

    Sorry to take it there but these lyrics scream illuminati…the celebrities are supposed to be the slaves anyway who promote the messages in exchange for money, power, and influence…first he sings a song saying he’s a God and now this?…andddd on 66 buildings too!? Oh come on!! This is getting out of hand…

    • Just saying!!

      **66 buildings… Probably in 6 countries lol smdh

  • I believe it that’s why these celebs are crazy as hell! Damn Illuminati if you ask me. Be careful what you ask for. I’ll take my normal not so famous not so rich life for 300 Alex! Sold your soul and now you want it back. Smh

    • I just read the full lyrics. I didn’t get racism out of it. It’s deeper then that. I think by new slaves he means like they throw a contract at you that you really don’t understand while distracting you with offers you can’t refuse ie women, money, cars, drugs, party’s etc. You know, sh!t you aren’t used to ….and now that his eyes are open he can’t get out (contract). I actually like the song and I am far from a ye fan now that he went crazy. But this track just might explain it. All them celebs crazy hell look at katt Williams something wrong with him too. I’m telling you that industry makes they behinds crazy!

  • FromUR2UB

    Isn’t this the musical version of the book, “Forty Million Dollar Slaves”?

  • kittymabach


  • Soulsis

    “I’d rather buy 80 gold chains and go ignant”…….yeah I’m still trying to recover from that lyric. Me thinks Kanye is a walking contradiction. I will use my consumption elsewhere.

    • lea

      i can’t help thinking of that skittles commercial when you said walking contradiction.

    • Very true i used to naively bump to that when it came on the radio until that verse stuck out. Especially when he says “You know white people get money buy a business” seriously kanye? I can’t with him.

    • Tyquinn

      Come one, when did he release the song with those lyrics again? Wasnt his mother alive then?!? Man, life is about evolution. Dude probably knows something now that he didnt know then. Give him a chance, dont judge dude on his past views forever.

      • that song is fairly new. “Clique” by Big sean ft. Kanye and Jay-Z

  • BlackDiamond

    The song is open to everyone’s individual interpretation. You can either like it or dont, but the message is true.

  • jj2

    I get his message, but slavery is when one profits off the forced work or talent of others with no payment for that work or talent. He is a millionaire who makes a choice daily. You would think that black men who end up giving everything they have worked for to a white woman (who is only there for the money) because he believed her to be the ultimate trophy are indeed the modern day slaves.

    • Kiki R.

      It’s a form a slavery because we are constantly told to buy this and that and to have this and that. The corporations are getting money and people are constantly getting or staying in debt trying to keep up with the joneses. So it doesn’t just affect the upper class. The upper class may get the cars if they sign the contracts and play ball.

    • Latrece Hoskins

      right on.

  • Chey



    He is right…modern day slavery

  • Shay n Scrappy 4 ever! Lmao

    I dont care how big of a d-bag Yeezy is outside the booth, but he KNOWS how to kill it! I dont care if he’s saying dont buy he album or ur a slave(according to the sister sites’ commenters) but i am anyway! from this song i know its going to be an excellent follow up to My Beautiful Dark Twisted Fantasy….

  • Candacey Doris

    Not feeling this. As much as he knows that corporations etc. are just throwing him a bone and that people are in his business more and more he sure seems willing to play along and wear those chains. When he changes his lifestyle i will listen.

  • Daisy Duke

    I like it when Kanye delivers his messages like this.

    Not when he is throwing temper tantrums on stage.

    Welcome back Mr. West. Please stay focused.

  • cryssi

    66 buildings in 6 countries, Kanye I hear you. Too bad the media has already painted you as paranoid nut. So the people who need to listen will just write this off as another Kray Kanye rant.

    The song and the way he chose to deliver it is a message. No explanation needed, either you get it or you don’t. Either you’ll believe or you won’t.

  • honest

    black ppl fall for this mess every time…these black men go get women outside the community expecting white ppl to accept and praise them but when they get backlash from both sides they wanna cry racism…oh please on Rhianna’s diamonds remix he was bragging about being on his “Brad Pitt” and talking about how good he was living and how much money he got…if he cared about the ppl he wouldve spoke up more about the things going on in our community and married a chick that his mother wouldve approved of…ill never support his music ever again…

    • cryssi

      I neither like nor dislike your comment. Mainly because I see where you’re coming from….but I’m not quite sure that’s the statement he was trying to make….I could just be a conspiracy theorist, but I think that this song and its delivery are apart of much bigger picture. Something deeper than race relations….as a Kanye observer (won’t use the word fan, I think he might be a little nuts) he has been speaking through his music for years. Dropping hints here and there about the evil nature of the elite.

      • Latrece Hoskins

        would the “elite” be the “illuminati”?

    • Agree

    • maggie

      I agree, he wants to straddle the fence.

    • Tyquinn

      I will support his music, I was always a fan of kanye’s music. He was dropping hints for a while now and he is right. The writer of this article said that “new slaves” must only refer to the people in his tax bracket but that is deflecting and neglecting to analyze the message. Honestly, we are the new slaves, slaves to the corporation, capitalism, globalization and neo-liberalism. Most people get honda civic keys thrown at them and they sign hat contract lol, every year and keep coming back. They gotta get that Iphone 4, 5 and soon 6. New slaves, I hear him.

    • lea

      what’s funny is that he includes this message in his rap that is content worthy but dates and fathers a child with a woman who embodies the very thing he is preaching against.

    • YES TELL IT!!!

    • terryfeather

      I agree 100% with your comment and Kanye is a loser and a joke!

  • He speaks truth and the msg is for evry1. I don’t see the problem. This is the Kanye I fell in luv with.

  • I love the message. Welcome back, Kanye.

  • NHead

    I think “an type” threw me off too bad…