According to a statistical study from Georgia Tech, you don’t have to be as famous as Warren Buffett, who gained almost 100,000 followers on Twitter in just over an hour, to lure in large numbers of Twitter followers. The key, the study found is sharing information. And not the kind of information like what you’re having for lunch. But rather details about news, social issues, and politics; in other words, things of significance for the public at large.
Where it does help to show a little “self expression,” to use the language of the study, is having an opinion about what you’re tweeting.
Also be positive. “Complaining or otherwise expressing negative sentiment inhibited follower growth, while expressing positive sentiment helped facilitate it,” reports SocialTimes.
“It matters what you say, and how you say it,” study authors Eric Gilbert and C.J. Hutto and Sarita Yardi wrote.
And cut down on the hashtags. The study found that overuse of hashtags turns off would-be followers.
For the study, researchers tracked 507 Twitter users and their follower counts for 15 months.