Eight months following its initial launch, BET has officially confirmed that Don’t Sleep! hosted by T.J. Holmes will not be returning for another season. According to Multichannel News, the series has been canceled due to its failure to draw a significant audience. The show started off strong, garnering 1 million viewers for its October 9th episode, but that success quickly diminished, averaging only 400,000 viewers before being transformed into a weekly show.
“[Don’t Sleep!] delivered smart social commentary on significant issues important to African Americans with the nation’s most prominent thought leaders. BET remains committed to being a resource for our audience on issues that directly affect the African American community,” the network said in a statement.
Holmes maintains that he’s proud of what Don’t Sleep! represented and will continue to tackle issues affecting our communities.
“I thank the audience and my fans for all of their support. I am proud of Don’t Sleep and I look forward to continuing to speak to broad issues affecting the national and global communities.”
He also spoke to Journal-isms on Friday regarding his departure from the network.
“I’m a completely free agent. I will never, ever regret thinking that my heart was in the right place, a young Black man taking his skills to do something that was not being done for our community, that is, providing a daily news show geared toward African Americans. You learn from the mistakes, there are questions I should have asked, things that should have been cleared up, but reaching the Black community in that way was an opportunity I would love to have.”
It’s unfortunate that the show has been canceled. We wish T.J. the best in his future endeavors!
Considering how successful shows like Real Housewives of Atlanta and Love & Hip Hop are, would you say that we (the Black community) are to blame for allowing this show to be canceled?