Pepsi has ended its relationship with Lil Wayne over offensive lyrics that referenced Emmett Till. Weezy apologized for the lyrics earlier this week (sort of), but the damage was already done. In a statement, Pepsi would only say the “offensive reference to a revered civil rights icon does not reflect the values of our brand,” offering no further comment. According to the AP, Lil Wayne’s publicist would only say the split was caused by “creative differences.” Lil Wayne had been signed to promote Mountain Dew.
And speaking of Mountain Dew, the brand just pulled an ad created by Tyler, The Creator and starring his group Odd Future, which some said “glorified” violence against women and was one of the most racist ads ever. Bad week for Pepsi.
And a bad month or so for hip hop spokespeople. Rick Ross was dumped by Reebok, also over lyrics deemed offensive to women, making light of slipping “a molly” into a woman’s drink and then sleeping with her.
Is this going to have an impact on rap lyrics? The frequency with which rappers are given these sorts of sponsorship deals?