Facebook Profits Up, Number Of Users Down, But Mobile Is The Key

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May 2, 2013 ‐ By

Facebook announced quarterly profits of $219 million for the first three months of 2013, up from $205 million for the same period last year. Revenue was also up, from $106 billion for Q1 2012 to $146 billion this past quarter. But just as important as all of those facts are the traffic trends that Facebook is seeing right now.

“Facebook has lost millions of users per month in its biggest markets, independent data suggests, as alternative social networks attract the attention of those looking for fresh online playgrounds,” opens this Guardian story. The social network lost six million users in the US, 1.4 million in the UK, and more in Canada, Spain, and France, the article continues. But where it’s losing users to other networks — like Instagram and Pinterest — it’s gaining ground in the mobile space. And it’s on that that Facebook continues to charge ahead successfully.

Ad Age reports that 30 percent of Facebook’s revenue is coming from mobile ads, an increase from last year. And “[o]f Facebook’s 1.1 billion total daily active users (DAUs), 751 million of them are mobile monthly active users (MAUs),” writes Forbes.

How are you using Facebook these days? Is it still the prominent social network in your life?

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