Not since Jackie Kennedy has America been so intrigued by the fashions of the First Lady as they are with Michelle Obama’s. Now there’s even an app to show you where you can purchase FLOTUS’s fabulous fashions.
The app, Michelle’s Style List, was launched last week. It will break down Michelle’s outfits and provide direct links to purchase the pieces themselves — from her $7,000 J. Mendel jacket, to one of her J.Crew cardigans or Target dresses.
Obama has had global impact on the fashion world. In fact, the .99-cent app wasn’t even developed in America, but in Britain by 28-year-old Helen Barclay. Barclay came up with the Obama app after the success of a similar fashionable tech tool, Kate’s Style List, based on the stylings of Duchess of Cambridge, Kate Middleton, reports The Huffington Post.
“Michelle Obama has a huge following in the U.S. She sells out clothes in the same way Kate Middleton does, and like the Duchess of Cambridge, she recycles lots of her clothes,” she told The Daily Mail. “It is mainly aimed at the American market, but I hope it will work here, too.”
Obama has already boosted fashion sales and such an app might just boost more designers’ bottom lines. According to financial analysts, the First Lady has boosted the economic value of the brands she chooses to wear by $2.7 billion. The Stern School of Business in New York did a study that found a company’s stock rocketed after Mrs. O was pictured wearing its designs.
Would you use this app?