Actor Wendell Pierce Launches Nola Grocery Store Chain Catering To Low-Income Shoppers

2 comments
April 4, 2013 ‐ By Ann Brown
Photo by Jordan Strauss/Invision/AP

Photo by Jordan Strauss/Invision/AP

Here’s a nice twist on a celebrity owned business! Actor Wendell Pierce has opened a chain of grocery and convenience stores called Sterling Farms in his hometown of New Orleans. Sterling Farms, Jezebel reports, offers fresh and healthy food, and rides home if you spend more than $50.

According to Nola Eater, the first location opened last summer and has been expanding ever since. What else makes the chain unique, which helped boost business in the still-recovering Big Easy, is that it also caters to the special needs of low-income shoppers. “The most important thing to me is creating a relationship with the community; creating an economic engine as an opportunity for them just to have access to a decent grocery store,” Pierce, who stared in HBO’s The Wire as well as countless films, said in a press statement.

And, says Nola Eater, each month the store hosts a cookout. For the venture, Pierce teamed uo with  business partners Troy Henry and James Hatchett.

If you’d like to check out the NBC Nightly News coverage of the new grocer, click below.

 

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  • Mia

    Great great idea! And very much needed especially in neighborhoods where poor families are dependent on exploitative Arab stores that sell outdated products, no fresh veggies and charge those people an arm and a leg.

    Good man Wendell!

  • mdeborah827

    Glad they’ve found success. Gives hope that we can do it elsewhere. Tired of the way we’re treated in other stores and we just keep taking it. Enough already. Time for a major change. Congratulations! Wish you had one here, I’d ONLY shop there!

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