I See London! I See France! Lululemon Has To Pull Yoga Pants Because They’re Too See-Through

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March 19, 2013 ‐ By
The Lululemon store in New York's Union Square. AP Photo/Mary Altaffer

The Lululemon store in New York’s Union Square. AP Photo/Mary Altaffer

Lululemon, the yoga pants boutique, has pulled about 17 percent of its stock because a shipment of pants were deemed too sheer.

“The items affected are certain styles of women’s bottoms in our signature black Luon fabric. The ingredients, weight and longevity qualities of the pants remain the same but the coverage does not, resulting in a level of sheerness in some of our women’s black Luon bottoms that falls short of our very high standards,” the company said in a statement, available in part on Jezebel.

The company that manufactured the pants, Eclat Textile Co. in Taiwan, says the pants were actually approved by Lululemon.

Whether they were approved or not, the yoga pant problem is going to cost Lululemon a fortune. Quartz reports that the company has already said it will miss its forecasts for the three months ending March 21 because of the recall. Even before this problem, the company’s financials were falling because of increased competitors who are coming after the successful company with lower prices. Lululemon charges about $100 for some of its pants.

“While its yoga pants have been a runaway success, it is not unusual for yogis to own a couple of pairs of the $98 wonders—and hardly seeking to replace them yet,” that site says.

 

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  • kierah

    They saw their profits decreasing and thought they could get away with pulling a fast one on their customers.

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