Michelle Obama Knows How To Network For Her “Let’s Move!” Campaign
Michelle Obama took to Twitter yesterday to take questions about her anti-obesity initiative “Let’s Move,” just one more way the First Lady has been out there promoting the program in recent weeks. Although some people used it as an opportunity to take shots at the President and the program, it was effective for getting the word out.
“Since 2009, Mrs. O has effectively used social media, especially Twitter, to promote her causes and reach people she might otherwise miss. But her husband’s opponents know how to use social media, too, to promote their causes and to bash the president through the first lady,” writes USA Today.
Still on tour to promote “Let’s Move! Active Schools,” which the White House hopes will be adopted by 50,000 U.S. schools, Michelle Obama held her first Google+ hangout last week. And while the First Lady may appear to be having a lot of fun, dancing with kids and even “mom dancing” with NBC late night host Jimmy Fallon, it is also about business, reports TheGrio. For the fitness movement, FLOTUS has partnered with a long list of corporate partners such as Wal-Mart, Walgreens, Darden Restaurants, and Nike, which put up $50 million to support fitness programs including “Let’s Move! Active Schools,” which will be administered outside the White House.