Google Introduces a Talking Shoe At SXSW

March 11th, 2013 - By Tonya Garcia
A still from Google's video about the talking shoe.

A still from Google’s video about the talking shoe.

The big SXSW conference is underway in Austin, TX and there’s already some news coming out of the event: Google has introduced a talking shoe. Because that’s what you need.

The shoe — a prototype that’s not meant to be for sale — has 250 phrases in its arsenal, a vocabulary that’s focused on the amount of activity the wearer is engaged in. According to AllThingsD, the shoe includes an “accelerometer, gyroscope and pressure sensors.” And there’s a big ‘ol speaker on the tongue.

It’s also an advertising idea (and buzz-inducing endeavor) created by the company’s Art Copy & Code project in collaboration with YesYesNo, ad agency 72andSunny, and Adidas.

AllThingsD sums it up as just a fun thing to chat about as part of the SXSW tech-style wackiness that happens every year. After the jump, we’ve got Google’s video about the shoe. Is this something you would like to own if it were available?

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  • IllyPhilly

    Yes, because eradicating famine across the world is too much to do so we need a talking damn sneaker to tell us how fat we are. Wait, that actually might work, oh no not for sale.

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