“It’s Almost Like A Color Blind Industry Where There’s Only One Type”: Kendrick Lamar Talks “Poetic Justice” Video
Kendrick Lamar has been hailed as one of hip-hop’s latest “saviors” with his razor sharp skills and ability to make the listener visualize the story he’s trying to tell. He seems keenly aware that he’s doing great things for the state of music.
K-dot, as he’s affectionately known, recently released a video for his latest song “Poetic Justice” and it featured a beautiful young lady named Brittany Sky. Ironically enough, she was not the original lead chosen but when Kendrick was finally involved with the process, he revealed a different vision. As he told Miss Info:
“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video. It’s almost like a color blind industry where there’s only one type of appeal to the camera.
“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos. No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance.”
Kendrick wanted to be clear that he wasn’t trying to add to the whole “light-skinned vs. dark-skinned” argument that often happens so he tweeted to Miss Info, who originally alluded to it being a “light vs. dark” issue:
“Not Light “Vs” Dark tho. More about “BALANCE”..Givn every shade of woman life, not jus what da industry thinks is “Hott” 4 camera. When u put the term light “Vs” dark continues it as a BATTLE. My point 4 poetic was to spark the idea of making it an EQUAL.”
He went on in his interview with Miss Info saying that he knows his video is just a drop in the bucket and he was just glad he could do his part to counteract colorism in the music industry.