Trouble for ‘Today’: Local Show Beats NBC’s Morning Giant For the First Time, ‘GMA’ On the Rise

February 28, 2013  |  

Photo by Jason DeCrow/Invision for Hasbro/AP Images

For the first time since the Local People Meters began tracking ratings for the New York area, a local morning program beat the Today show, Deadline Hollywood tells us.

Fox’s Good Day New York trumped the Today show between the hour of 7am and 9am during the month of February. The Today show has, of late, been facing some stiff competition from Good Morning America, particularly in the wake of the Ann Curry debacle. But a local show has never been a threat to the morning ratings driver. But at this point, it’s par for course, unfortunately, for NBC, which has seen trouble with shows like Smash, Deception, and others across its primetime lineup.

Meanwhile, over on ABC, things are on the up and up as GMA continues on its upward trajectory. Last week, that show extended its lead to a length not seen in almost two decades, about 1.1 million viewers. Robin Roberts’ return to the show gave it a ratings boost, which it has held on to. On the day of her return, GMA had 6.1 million viewers versus the Today show’s 4.9 million, said Zap2It.

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