You can mess with a lot of things, but don’t play around with people’s adult beverages. Really. They’re just not having it.
Hot on the heels of Maker’s Mark’s decision not to water down its bourbon after all, Anheuser-Busch is being sued in three states for watering down 11 of its beers, including Bud Light Platinum, Bud Lime, Michelob Ultra, and Black Crown. According to Gawker, the suits have been filed in Pennsylvania, New Jersey, and California.
The complaint alleges that the company employs machines to monitor the amount of alcohol in their beers and then adds water. But that means the beers have “significantly lower alcohol contents than is represented on the labels.”
The three people who are suing the company all drink a lot of Anheuser-Busch beer, Gawker says. And they claim they heard about Anheuser-Busch’s shenanigans from employees at the company, which is hilarious.
Anheuser-Busch says it’s not true, of course. “Our beers are in full compliance with all alcohol labeling laws,” the company’s VP of brewing and supply said in an email to Bloomberg.
The lawsuit seeks not only $5 million each, a drop in the bucket for a big company like Anheuser-Busch. The lawsuit is also looking for “corrective advertising,” which would force the company to push out a campaign admitting to lies on its labeling. That would actually be the more damaging part of the decision were it to come down.