10 Ways to Get the Most Out of Twitter
According to the Pew Internet and American Life Project, 26 percent of African Americans use Twitter, compared to 14 percent of whites and 19 percent of Hispanics. Are you part of the large population of blacks on Twitter? If so, here are ten ways to get the most out of your account.
Customize your profile.
Twitter has great tools to add a large cover photo, small profile picture, and short bio to the top of your profile. Fill it out in a way that suits you. Additionally, there are tons of sites out there with different Twitter backgrounds, so when you visit your Twitter account, you can make it look like whatever color, design, or photo you want.
Follow people who are interesting to you.
Find people by using Twitter’s Who To Follow tool or find your favorite news sites or blogs that you read regularly. Don’t follow too many people all at once, or you may get overwhelmed. And if someone doesn’t turn out to be as relevant to you as you thought, un-follow! It’s perfectly fine to prune your Twitter account every once in a while.
Yes, a lot of people just use Twitter to consume content, but if you want to build a brand and a following on the site, it is important to curate and create your own content. And mix it up – re-tweet what others are saying, post interesting links or fun pictures, and share your own thoughts too.
Respond to people.
If you want to really get the most out of Twitter, it’s important to connect with the people you follow and those who follow you. When someone asks a question or is looking for advice, go ahead and respond. Thank the people who re-tweet you or mention you in a post. By building up relationships with the people you follow, and not just passively reading their posts, you can really take your tweeting to the next level.
Every day, there are hundreds of conversations happening on Twitter around whatever topic you can think of: television shows, silly memes, news stories, and even career advice or job-hunting tips. When users put a hashtag in front of a phrase (#Oscars2013), Twitter collects all the related tweets in one conversation. You can meet new people, find others to follow, and just enjoy a conversation happening online.
Twitter is great because it connects people around interests. Whereas Facebook is about people you know and LinkedIn is more professional, on Twitter, you can chat about the things that interest you with others who have similar hobbies. This means there are plenty of opportunities to connect people with each other. Know someone looking to hire an employee? Connect them with another follower who has been tweeting about their job search.
Link to your Twitter account on your website, LinkedIn page, and Facebook.
Be sure to connect all of your social media and online accounts, so people can find you on Twitter easier. If you tweet about work-related conversations, add it to your email signature to tell more people how to find you on the social site.
Do research for your own projects.
Twitter can be a great crowd-sourcing tool. Users can ask people advice, brands can get customer feedback, journalists can find sources, and more. With its real-time nature, you can hear back from people quickly and hear from your followers on a variety of issues.
Bring Twitter into real life.
Twitter has been a great place for conversations around live televised events such as the Super Bowl or the Oscars, and users can connect during conferences or networking events via the social network. Another way to bring Twitter into the real world is through Tweetups, which can be happy hours or networking events or mixers bringing together Twitter users who are all interested in a certain topic.
Consider using a tool like TweetDeck or Hootsuite.
If you’re using Twitter more regularly or especially if you are using it for a brand or company, consider trying out a more robust tool like TweetDeck or Hootsuite to monitor the conversation, schedule tweets in advance, and save searches.