If you thought the days of Blackface were over, you are sadly mistaken. International fashion magazine, Numéro recently printed a two-page editorial entitled, “African Queen”, in which 16-year-old Caucasian model, Ondria Hardrin is depicted wearing heavy bronzer, as if the publication was attempting to pass her off as Black and many are wondering why? Why didn’t Numéro just hire a Black model?
Jezebel revealed that the same agency that represents Hardrin also represents several Black models. It’s unfortunate when Black models aren’t even considered for jobs that common sense would make most assume are for them.
“why hire a black model when you could just paint a white one!” blog Foudre said of the ridiculous spread.’
Now we won’t play ignorant, we know that there are White people living in Africa as well, but according to the Huffington Post, Ondria is from North Carolina and judging by the heavy amount of bronzer that she is wearing in the spread, it seems quite clear that the glossy was attempting to have her to appear “darker” than what she actually is.
I suppose this only serves as a reflection of the scarce number of Black models who are employed by the fashion industry. Jezebel recently reported that this past New York Fashion Week, 82.7% of the participating models were White, while only 6% were Black.
No one can say whether or not Numéro meant any harm by the model that they selected for the spread, but it appears to be the message that it sends to Black models and the world in general that people are finding to be offensive.
What are your thoughts on this?