Apple is facing a lawsuit in Brazil for launching a new version of the iPad just seven months after a previous version had been launched.
The Brazilian Institute of Politics and Law Software “believes that Apple could have implemented the technological updates of the iPad 4 into the iPad 3. By not doing so, they believe that Apple took part in unfair business practices. Were Apple to lose in court, iPad 3 users in Brazil could receive some compensation,” reports Mashable. Basically, the organization is accusing Apple of selling merchandise that they new would soon be “obsolete.”
The article notes that consumers who purchased their iPad 3 within 30 days of the iPad 4 release, Apple gave notice that it could be returned. But the fact remains that there were consumers both here and abroad who began complaining that keeping up with Apple started to require a lot of time and expense. Right now with Apple losing its luster a bit among investors and others, things seem to have slowed a bit.
As we noted earlier today, the new Samsung Galaxy will be unveiled on March 14, about a year after the previous version was launched in London. And then you have BlackBerry that unveiled their new devices (finally) but didn’t put the devices in stores until March.
In business — whether it’s a tech business or any other kind of company — timing is important. Bringing things to market when people are ready to purchase is an important consideration when mapping out your strategy.