Are You Rocking It? Michael Kors Is The Most Wanted Fashion Brand Online

February 20, 2013  |  

From Style Blazer

A new study by the Digital Luxury Group reports that Michael Kors is the most sought after American fashion brand on the Internet. According to the study, Kors has received 19.6 percent of more than 31 million Internet searches. It was conducted from January to June 2012, and covers 35 U.S. fashion brands in 10 global markets (Brazil, China, France, Germany, India, Italy, Japan, Russia, U.K. and U.S.), using insights from Google, Bing, Yandex and Baidu. The biggest searches come from the handbag and wallet categories.

See what other American Brands top the report on

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  • Trisha_B

    Thanks to Nicki Minaj, everybody jumped on the bandwagon & went to get their Micheal Kors purses & watches just so they can say “you couldn’t get micheal kors if you were f-n micheal kors.” smh lol. It lost it’s appeal to me, the stuff looks nice. But it’s like everybody is walking around w/ it. Kind of like Ralph Lauren use to be a brand not many wore, but when you wore it all eyes are on you, but now that everybody over killed it, it’s blah now lol

  • Amani

    No, I’m not rocking it, I like seeing all those decimal points in my bank account.

  • adiatc

    Funny… I’ve been wearing Michael Kors for over 10 years, before everyone ‘caught on’. I don’t really like his handbags that much but his apparel is amazing!

  • sabrina

    I feel like everyone has a MK bag, and thus, it loses its appeal to me. So nope, I don’t have a MK bag and quite frankly, I don’t really want one.

    • adiatc

      Everyone’s rocking the lower line bags (Michael by Michael Kors). His Michael Kors Collection bags are much nicer and much more exclusive. If you’re into handbags. And they don’t say MK all over them! Dreadful!

      • Guest

        Exactly, there rocking the lower line. His bags and clothes are nice and I’ve been a fan a long time as well. I hate when people trend on a designer because some celebrity says it’s in. People should definitely find there style based in who they are and what they can really afford instead of trying to keep up with trends!!!