Move Over Ruby Woo: Rihanna Inks Parternship With MAC Cosmetics, Dropping “RiRi Woo” And More

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February 20, 2013 ‐ By Clarke Gail Baines
By John Aquino

By John Aquino

Well isn’t Rihanna just delving into a little bit of everything these days? When she’s not doing the music thing, she’s trying to act, when she’s not acting, she’s collaborating on fashions with River Island (whether critics like it or not), and when she’s not doing that, she’s partnering with MAC cosmetics. Where did MY life go wrong??

Just kidding!

Anywho, according to Women’s Wear Daily, the Bajan singer and the famed makeup retailer have teamed up to create a variety of color collections, including her own take on the famed red Ruby Woo color, a personal favorite of hers, calling it “RiRi Woo.” What will RiRi Woo be like? “She wanted RiRi Woo to be slightly more blue-red and retro matte — a matte with moisturizer finish we’d used in a collection years ago and currently only have in one product, “says Jennifer Balbier, senior VP of global product development for the brand. “She was especially adamant that the color be suitable for every skin tone.”

She told WWD that she’s been riding for MAC for so long, it only made sense to put her own stamp on their products. “When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

And while MAC is known for teaming up with celebs, including Nicki Minaj, Lady Gaga, Cyndi Lauper and Elton John for its Viva Glam products, John Demsey, the president of MAC’s parent company, Estée Lauder Cos. Inc., tells WWD that they want to make this a lasting partnership, so homegirl’s contributions won’t be temporary. They’ll be working with her on “four distinct color initiatives,” AKA, four different collections.

“These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup.”

If you’re a big fan of Rihanna and will be in Brooklyn during her Diamonds tour stops on May 4 and 5 at the Barclays Center, according to WWD, MAC will be doing a pop-up shop to sell her new collection, including the RiRi Woo. If you’re not there, you can catch all of her products in a MAC store later this year.

Hmmm, I might be hellas of late, but I guess it’s safe to say that her CoverGirl status is dead? Oh well, this collaboration is definitely an upgrade either way.

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  • sabrina

    Not a big RiRi fan, but I am a big makeup fan so I’m willing to give it a shot! I love Ruby Woo, so I would love to try out RiRi Woo.