Social Media Week NYC: The Developing World Goes Social to Benefit Women and Girls

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February 20, 2013 ‐ By Kimberly Maul

The third organization represented on the panel has used “virtual” social networks much more than its counterparts. She’s the First, which believes money can affordably be raised for girls’ education through the creativity of young people, was started as a Facebook conversation between Tammy Tibbetts (now president of She’s the First) and Brandt. Because it encourages millennials and young adults to sponsor women and girls’ education, the organization leverages Facebook, Twitter, Tumblr, and more to spread awareness and raise, admittedly smaller, individual donations from supporters.

After showing a video highlighting a peer mentorship program in Guatemala that She’s the First partners with, Brandt noted, “One of the most important parts of  having a mentorship program, is that the mentors are from the community and have gone through the same things the girls are going through.”

“The girls are hitting a point where they are pounded left and right with reasons why they shouldn’t go back to school,” she added.

As these organizations work to improve girls’ education and women’s empowerment around the world, Social Media Week continues to highlight issues related to society and social impact at the 92Y Tribeca throughout the week.

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