Reality Is Sweet For “Life Is But A Dream”: Beyonce Doc Pulls In Huge Ratings For HBO
While people have been been giving Beyonce back-seat advice about overexposure, Mrs. Carter just keeps rolling — and promoting herself. And she proved the naysayers wrong. According to The Hollywood Reporter, she was the television ratings queen last week, with her documentary and Oprah Winfrey interview topping the ratings charts.
The two Beyonce TV specials pulled in big numbers for HBO and OWN. In fact, the singer’s documentary, Life Is But a Dream, is HBO’s most-watched documentary effort in nearly 10 years, reports THR. And her sit-down with Oprah had 1.3 million viewers earlier that same night.
Beyonce’s Life Is But a Dream pulled three times the ratings of recent first-runs for HBO’s Sunday series Girls. Over at OWN, the Beyonce episode of Oprah’s Next Chapter topped all of ad-supported cable’s non-sports programs in the targeted women 25-to-54 demographic for the time period.
Beyonce was the director and executive producer for the autobiographical television film. It was released on February 16th on HBO , in conjunction with Parkwood Entertainment, Knowles’ management company.
Did you watch both specials? And share your thoughts on this story: Is Beyonce a mogul?