Yahoo’s CEO Marissa Mayer is on the TODAY show now, talking with Savannah Guthrie about everything from the tech company she leads to her work as CEO (a job she’s held since July) to being a new mom. But the real reason she’s making the morning appearance is to announce that the company has a new homepage that freshens up the look and, as Mayer says, personalizes the news presentation.
Calling it a new “experience,” the tech company’s CEO was sure to say that the homepage isn’t so radical that it will be unrecognizable to users. But emphasized the endless scrolling news feature and other features. The upper right shows what’s trending. And as the TODAY site notes, you can log in using your Facebook account in order to more easily share news.
Yahoo has been struggling to regain prominence in recent years, with the company bringing on Mayer for the expressed purpose of shining up the now dull tech giant. The New York Times writes, “Yahoo’s home page has long been a sort of sad reflection of the company. A jazzed-up Craigslist of sorts, the site was often cluttered with low-quality ads and irrelevant content and in no way reflected the fact that Yahoo is one of the most visited sites on the Web. With more than 700 million monthly visitors, Yahoo is still a leading source of information for sports, finance and entertainment.” The article also notes the homepage’s emphasis on all things Yahoo and the upgrades to customization.
The new look should aid with ad sales, which have been falling in recent years. But a new homepage will only be one step towards a bigger Yahoo recovery. We want to see what else Mayer has up her sleeve.