While you were hanging out on President’s Day, Burger King’s Twitter account was getting hacked. The online assailants changed the page to look like the McDonald’s page (complete with McNuggets) and, according to the PC Magazine, tweets posted on the account were laced with obscenities and racial epithets.
The account was taken down, but is now live again. The most recent tweet was posted yesterday and says, “Interesting day here at BURGER KING®, but we’re back! Welcome to our new followers. Hope you all stick around!” The only image is the BK logo.
The company later issued a statement to the AP that read, in part, “We apologize to our loyal fans and followers, whom might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again.”
The Los Angeles Times says the hacker group LulzSec takes responsibility for the incident. The group has targeted other companies in the past, including Sony. It seems to be a little unclear why the group targeted Burger King.
Mashable collected a few funny responses. Our favorite from @flibblesan: “Somebody needs to tell Burgerking that ‘whopper123′ isn’t a secure password.”
But the question always is whether these sorts of mishaps damage a company’s reputation. In this case, it happened on a holiday and it was caught and corrected rather quickly. But now Burger King’s task will be to beef up its security to avoid this sort of thing. One hacking can happen, but two shows incompetence.