Beatz vs Beats: Can Swizz Beatz Match the Beats by Dre Legacy with Monster Deal?
Swizz Beatz recently signed on with Monster as an investor and member of the advisory board. Monster is the former maker of the Beats by Dre headphones that have done record number since their release.
The relationship between Beats and Monster was severed after Beats declined to renew the contract last year. However, at that point, they had acquired half of the $1 billion headphone market in the US. A portion of the company was sold to HCT, ultimately making Dr. Dre the world’s highest paid musician.
The relationship was certainly beneficial for Monster as well, since Dr Dre’s team made all the right moves getting his Beats headphones into the hands of every musician and on every video shoot through a deal with Universal Music Group. So this is certainly a hard act to follow. But now Monster is forced to move on and find a Dr. Dre replica of sorts. And that’s where Swizz Beatz comes in.
He is another high profile music producer with over 1.2 million followers on Twitter with a (more?) famous wife, Alicia Keys. With their connections and relationships he may have been a good choice to keep Monster in the game. According to Forbes there has been not a set release date for the headphones by Swizz, but with Swizz’s experience and success in music other business ventures he might just have a chance at making Monster another hot pair of headphones.
Do you think his can compare with Dre’s?