Food companies have been getting very creative with their product offerings in the hopes of spurring business.
Frito-Lay’s “Do Us a Flavor” contest was actually a search for a new potato chip flavor. It garnered over 3.8 million submissions and has led to three interesting new flavors: Cheesy Garlic Bread, Chicken and Waffles, and Sriracha. All three new flavors were released this week and, according to Fast Company, in May one of these flavors will become a permanent item on the Frito-Lay chip list. The person who submitted the idea for the flavor could win $1 million or more.
Another company that is planning to add a new item is Taco Bell. With the success of the nacho-flavored Doritos Locos taco, Taco Bell has now decided to add on the Cool Ranch Doritos Locos Tacos. USA Today reports that the original Dorito Locos taco sold over 350 million in less than a year becoming the taco chain’s most successful product and one of the best selling items in fast food history.
Burger King is shaking up its menu as well, and teaming up with Seattle’s Best Coffee (owned by Starbucks) to expand its coffee product offerings to 10 and become a lager competitor with McDonalds’ McCafe menu. Joining forces with Seattle’s Best will gain more attention and credibility in the coffee space while reducing costs. The Wall Street Journal noted that Burger King is fighting to get to back to the number two fast food chain spot after being bumped out by Wendy’s.
The creation of new products and the addition of new items is just another sign of the times in the food industry. Many companies that offer high-calorie products have been experiencing a slowdown in sales as people become more health conscious.
Will you be giving any of these new flavors a try?