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Trojan has a come up with a unique promotion this Valentine’s Day, a day when, according to Nielsen, prophylactics sell best.

Part of Trojan’s National C*ndom Month promotion, the brand will put special Trojan cabs on New York City streets on Valentine’s Day and the following day, February 15, from 7 p.m. to 2 a.m. During the cab ride, a Trojan representative will administer sex quizzes, kind of like Cash Cab meets Glamour magazine. The ride will be free, as long as the passenger travels within a designated area.

The company is hoping this year’s campaign goes better than last year’s, when in August, Trojan gave out adult toys from hot-dog-style carts. The program was temporarily suspended by the city for lack of necessary permits, prompting a front-page New York Post story with the classic headline “Buzz Kill,”  reports Ad Age. This year, they’ve taken all the appropriate precautions. Appropriately.

Do you think this is a good idea?