#Shopaholic: American Express And Twitter Will Let You Shop Using Hashtags

February 12, 2013  |  


American Express is giving us more ways to shop, because that’s exactly what we need.

The financial service company has partnered with Twitter to introduce “Amex Sync,” which will let cardholders sync their accounts with Twitter in order to buy things using special hashtags. Customers already had the ability to learn about new discounts via Twitter. But this takes the social media integration to another level to include the ability to actually purchase goods. A statement from American Express (quoted in Business Insider) says that, starting today, users can buy a $25 Amex gift card for just $15 “by tweeting #BuyAmexGiftCard25.”

Once you activate your account, you’ll start interacting directly with the @AmexSync handle. This, of course, adds to the perks of having an Amex card. For Twitter, this could be a moneymaking opportunity. And for shoppers, here’s your chance to buy a little something without clicking away from your Twitter timeline.

After the jump, we’ve got a short clip with the details. If this proves successful for Amex, certainly other card companies will follow suit. Will you be shopping on Twitter any time soon?

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