Fashion Gone Digital: Diddy Throws First Instagram Fashion Show

February 12, 2013  |  

via Instagram

You know Sean “Diddy”‘ Combs always has something up his tailored sleeve. When he first got into the entertainment game he has became known as the unique marketing — literally taking it to the streets when promoting the late Notorious B.I.G. and his own record label Bad Boy. Soon it became the norm to see a crowd carrying Bad Boy picket signs at all the major music industry events.

So now in this high-tech age, Diddy has turned to social media to promote his Sean John jean fashions. The hip-hop mogul recently held the first ever Instagram Fashion Show during New York’s fashion week.

“In honor of New York Fashion Week we wanted to do something that has never been done before”, said Combs in a press release (via The Huffington Post). “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.” Combs (aka @iamdiddy) posted his Fall 2013 collection in order to reach people via their smartphones. Every 30 minutes on Friday from 10 am to 5pm,  he posted the images.

We’ve got a few of the images after the jump, ICYMI. Any favorites?

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