For the fifth year, AT&T is celebrating with 28 Days, a campaign that aims to motivate consumers to be inspired by Black History Month, reports Target Market News. The 28 Days campaign includes a multi-city speaker series and concert tour with comedian and radio personality Rickey Smiley as host.
“AT&T 28 Days is five years strong because of the response and support we’ve received from our African American consumers,” said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets in a press statement.
“I feel honored to be involved with 28 Days because it gives me the opportunity to speak candidly about the importance of our history and share the stage with other individuals who are taking that forward look at making history,” said Smiley.
The 2013 speaker series and concert tour will feature some of today’s African-American leaders and trendsetters, such as Corvida Raven, tech guru, blogger and entrepreneur; MC Lyte, hip-hop icon and pioneer female lyricist; and Jeff Johnson, social activist and political commentator. There will also be musical performances from R&B artist Elle Varner.
AT&T 28 Days started in Washington, D.C. at the Lincoln Theatre on February 7 with keynote speaker, hip-hop commentator, activist and author Kevin Powell. The speaker series events are free and open to the general public and tickets online on a first come first serve basis.
The campaign this year also includes a photo sharing contest, Inspire, that allows consumers to submit and share photos of their inspirational moments. The grand prize is $1,000 to purchase tickets to any Live Nation concert in the U.S. taking place in 2013, and $1,000 cash. Contest rules can be found on the website.