Ever read a review of a black film in a general interest publication and think “Wow, the reviewer just didn’t get it”? Sometimes there is a cultural disconnect when it comes to the appreciation or criticism of African-American films. So Film Life, Inc., a multifaceted entertainment company best known for creating the American Black Film Festival (ABFF), has decided to launch ABFF Movie Review. It debuted last week and is a weekly online podcast offering critical reviews of current Hollywood films, highlighting black characters, issues, stereotypes, and performances.
The podcast is hosted by film critic Reggie Ponder, who is the resident critic for WBEW 89.5 FM Chicago/Vocalo.com.
“People of color rarely have the benefit of a film critique from a person who fully understands the nuances of their culture,” said Jeff Friday, CEO of Film Life, Inc., and founder of ABFF, in a press statement. “It is my hope that the ABFF Movie Review will not only entertain, but generate dialogue, encouraging people to respond on our social media. Reggie is the perfect critic for this because of his passion and understanding of black culture.”
Since its inception 17 years ago, the ABFF has showcased more than 600 films.