Even though Facebook came under scrutiny in 2011 for installing cookies onto users’ browsers that tracked Facebook members’ every move online, industry insiders say the social media network is now trying to find a way to follow user locations nonstop.
Facebook is working on location-tracking mobile app, reports Bloomberg Businessweek (via The LA Times). And get this: the app would be able to locate a user even when the phone isn’t being used. Currently, Facebook’s mobile app allows users to let others know where they are by “checking in” at a restaurant or a landmark, for example. But the new app would continuously track the user once the app is activated.
Like its cookie-tracking information, the data Facebook can collect with the new app will help the company “generate more revenue from ads based on users’ locations and their daily habits,” the report says.
The location-tracking app is expected to be made available in mid-March. Users will have to give the app permission to track them.
This new app will most likely create more criticism for Facebook and its data collecting practices, and also raise further privacy concerns for the network’s members.
Would you use this new app?