Syleena Johnson Has Another Side Hustle: ‘R&B Divas’ Star Launches Extension and Wig Line

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February 6, 2013 ‐ By Ann Brown
Photo by John Shearer/Invision/AP

Photo by John Shearer/Invision/AP

Besides stirring up emotions on R&B Divas with her blunt style, Syleena Johnson has been building her business brand. Add her to the list of celebrities with hair product lines. Johnson has just announced her hair extension and wig line. The “True Diva Collection by Syleena Johnson” hair will hit stores in Spring 2013, and sold exclusively at Renown Premium Hair.

According to a press release, the line will feature wefted hair for weaving and U-Part, lace-front wigs. The hair is full-cuticle and can be washed, blow dried, curled, flat ironed, and colored. Johnson herself is a fan of extensions and says she wears them for protective styling, versatility, and convenience.

It was actually while wearing Renown Premium Hair that Johnson approached company founder and former celebrity publicist, Toi Troutman. Johnson had perfect timing. According to Troutman, the brand was looking to create a celebrity line. “[W]hen she reached out to us, we knew that she would be perfect for it,” said Troutman in a press statement.  “Syleena Johnson fully embodies our brand. Definitely a true diva, Syleena has sophistication, beauty, talent and class, yet she manages to keep her personality and image relatable to every woman.”

Johnson seems eager to get the line launched. “My True Diva Collection is not only quality hair but its affordable, and accessible to anyone who is looking for amazing hair that will last,” Johnson said in the press release.

Johnson, who is in the studio working on “Chapter VI: Couple’s Therapy,” has other business ventures as well. She recently launched her own fitness brand, SheLean, with a workout DVD. A “Mommy’s Got Soul” DVD, featuring her own original music, to soon follow.

 

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