The Super Bowl Bump: Beyonce and Destiny’s Child See A Boost In Record Sales

February 5, 2013  |  

AP Photo/Mark Humphrey

We all know why companies like to advertise during the Super Bowl? The mega exposure means a boost in product sales.

The same holds true for the performers. Beyonce and Destiny’s Child saw a surge in record sales after the memorable halftime show.

According to Billboard, Beyonce’s digital album sales increased 230 percent; Destiny’s Child’s  jumped a whopping 600 percent in the week ending February 3.

Destiny’s Child saw a big boost also due in part to sales of the group’s brand new “Love Songs” compilation, released last Tuesday. The compilation features one new recording, “Nuclear.” And, says Billboard the sales gains are also helped by discount pricing in both the iTunes and Amazon MP3 stores, which discounted key earlier titles from Beyonce and Destiny’s Child to $7.99. On iTunes, the products were marked down to between $5 and $7.99.

But “in terms of digital song sales, Beyonce’s grew by an estimated 85% while Destiny Child’s rose by over 300%,” says the article.

And it stands to reason that Beyonce’s biggest selling song of the week was “Halo,” which closed her eight-song halftime set. Surprisingly however the biggest Destiny’s Child song of the week so far is “Say My Name,” which was not one of the songs from their halftime medley.

This is all preliminary data; the week’s official Nielsen SoundScan sales figures for Beyonce and Destiny’s Child will be released on February 6. Admit it. You bought it didn’t you?

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