AP Photo/Mark Humphrey
The raves keep flowing in for Beyonce’s Super Bowl Halftime spectacular, and media experts are predicting that Beyonce probably pulled in the highest ratings ever for a halftime show during Sunday’s Super Bowl.
Now we also learn that Mrs. Carter was also a winner on Twitter. Billboard teamed up with Boston.com’s Brand Bowl and a company called Infomous to track the most talked-about artists on Twitter and the relative sentiment attached to them. The results: Of the more than 756,000 tweets Brand Bowl’s music edition recorded during the game, more than one-third were related to Beyonce. Her halftime show fired up the social media-sphere: 275,633 Tweets, +73% Sentiment and a 73 Score.
One of those Tweets came from First Lady Michelle Obama, who send out a tweet calling Beyonce´s performance “phenomenal.” FLOTUS, who just joined Twitter this year, tweeted: “Watching the #SuperBowl with family & friends. @Beyonce was phenomenal! I am so proud of her! -mo.”
Alicia Keys’s performance of the “Star Spangled Banner” on the piano was also a Twitter favorite. Here are her stats: 30,395 Tweets, +79% Sentiment and 9 Score.
What was your most tweetable moment?
