Move Over Ravens! Beyonce Was Also A Super Bowl XLVII Winner (On Twitter)
The raves keep flowing in for Beyonce’s Super Bowl Halftime spectacular, and media experts are predicting that Beyonce probably pulled in the highest ratings ever for a halftime show during Sunday’s Super Bowl.
Now we also learn that Mrs. Carter was also a winner on Twitter. Billboard teamed up with Boston.com’s Brand Bowl and a company called Infomous to track the most talked-about artists on Twitter and the relative sentiment attached to them. The results: Of the more than 756,000 tweets Brand Bowl’s music edition recorded during the game, more than one-third were related to Beyonce. Her halftime show fired up the social media-sphere: 275,633 Tweets, +73% Sentiment and a 73 Score.
One of those Tweets came from First Lady Michelle Obama, who send out a tweet calling Beyonce´s performance “phenomenal.” FLOTUS, who just joined Twitter this year, tweeted: “Watching the #SuperBowl with family & friends. @Beyonce was phenomenal! I am so proud of her! -mo.”
Alicia Keys’s performance of the “Star Spangled Banner” on the piano was also a Twitter favorite. Here are her stats: 30,395 Tweets, +79% Sentiment and 9 Score.
What was your most tweetable moment?