Bosh Reaping Business Benefits of Heat Signing

August 12th, 2010 - By TheEditor

(The Grio) – Standing in front of his new milk mustache ad, a sure cultural sign of celebrity, Chris Bosh was asked if the opportunity came about after he signed with the Miami Heat. “Yeah, of course,” he replied, as if the answer should’ve been obvious. So would it have happened had he stayed in Toronto?

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