Which Ones Did You Like? Our Top 5 Picks For the Best Super Bowl Ads

February 4, 2013  |  
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Baltimore Ravens linebacker Ray Lewis holds up the Super Bowl trophy. AP Photo/Paul Spinelli

Well, now that was a thing wasn’t it? A man caught with a woman’s underwear at the laundromat; men playing dress up with a little girl for a bag of tortillas; weird femmebots kicking a guy who dared to kick her tires.

After much discussion and anticipation, the Super Bowl ads aired last night and there were some hits (few and far between, if you ask us) and a some misses. Here’s a countdown of the ones I liked in no particular order.



There might be some disagreement, but I just thought this was funny. Also, my first job was in a library, so maybe I had a personal connection. And I vote for cookie.


The tiny horse, the music, the hug at the end… you really couldn’t get any cuter. And it seemed as though there were fewer ads that went the poignant route this year, with many opting for wackiness or laughs. This one was effective.

Calvin Klein

This was some beefcake if we ever did see it. But it didn’t work just because this hot model — Matthew Terry is his name — was working it. It was unexpected. Normally, it’s the ladies that are made into sex objects in beer or car commercials. But Calvin Klein knew that the ladies were tuning in and decided to give them something to talk about.

Fast & Furious 6 trailer

Number six! I totally missed numbers three through five to be perfectly honest, but who knew there could be this much fuel to this story of fast cars and… ??

Judging by the reaction on Twitter, there were a lot of people who didn’t know that another sequel was coming. And this ad fit right in with the “guys and grunting” theme of the night.


Because a guy who puts it all out there for romance is tops in my book. He wore that tux and rode off into the night in a hot car. Gold.

Ultimately, some argue that it was those companies that maximized on the Twitter opportunities that that 30-minute blackout made available that really won the night. Oreo quickly reminded us that we can “dunk in the dark.” Audi wondered if Mercedes paid the light bill. And Walgreen’s took a moment to tell us that they have candles in stock.

Sadly, it wasn’t all funny tweets and six-pack abs. If you dare, here are my choices for the four worst ads of the night

Go Daddy

Oh my goodness gracious this was so gross that I had to turn away, then scream at the TV, then roll on the floor, and then put soap in my ears to wash out the sound of the kissing. It’s not really even a model-kissing-a-dork thing. I just don’t want to see that level of making out. Ever. In life.


This lands on the worst list for two reasons, because otherwise the ad is fine. First, why is a fish singing to a bottle of beer? It doesn’t make sense and it doesn’t say anything about the beer or the brand. Second, if it’s Sapphire beer, why is the jewel red? Maybe there are red sapphires, but it’s not really the color one most associates with the gem. Why not Beck’s Ruby?


I simply don’t like ads where the food talks to the people in the commercial and then the people eat it. There’s something cannibalistic about it that renders the food in the ad immediately inedible.


I think I get it, but not really. There is actually such a thing as too random.

What were your best and worst choices? Have at it in the comments.

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