More of the Same: Apple Schedules the Release of Another (Very Expensive) iPad

February 1, 2013  |  

AP Photo/Andy Wong, File

This week Apple failed at trying to steal Blackberry’s shine. The day before Blackberry was scheduled to unveil the new Blackberry 10, Apple confirmed the rumors of a new iPad that will be released February 5. However, all everyone was talking about the following day was Blackberry’s new phones and the appointment of Alicia Keys as global creative director.

So let me break down what’s new about the “new” iPad… Nothing! OK, maybe a couple of things. You’ll get a higher resolution screen and 128GB of space. But is that enough to make you trash your old one and spend $799 to $929 on a new one? Probably not. And if you don’t currently have one, this tablet will now be the most expensive one on the market, and might be out of your budget.

I am having a case of deja vu. I remember a company that released a really cool cell phone that was very successful and everyone went out and bought it. Then the same company turned around and released another version of the same phone with very minimal changes eleven months later that turned out to be a flop. Oh yeah… that was Apple with the release of the iPhone 4S and the subsequent release of the iPhone 5.

Earlier this month The Huffington Post reported that Apple cut its order of iPhone 5 components due to lower-than-expected demand and that Apple’s first quarter orders were about half of what the company expected.

So once again we have another Apple product being released with very few changes, but this time only months after the last version, the iPad Mini. According to CBS News, analysts are beginning to question if Apple still possesses the “cool” factor and the capacity to create new innovative products as opposed to just making slight changes to its existing line of gadgets.

iPhone appears to be losing its edge. Naysayers have always questioned how strong the company would be outside of the leadership of Steve Jobs. However, I still had so much confidence in the company that I recently decided to joined #teamiphone. But lately, Apple has left myself and many others underwhelmed. And the release of another rendition of the same old iPad does not seem reminiscent of the Jobs era.

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