And just as you were losing faith, looking at Apple’s stock price down to around $450 from its $700 high this past September, you almost missed another Apple power move.
The tech company is working with Honda and Chevrolet to add the popular iPhone assistant Siri to some new 2013 vehicles. The new feature will allow drivers to access Siri from any synced third or fourth generation iPhone at the push of a button.
This is a pretty big deal since the existing voice command technology in most vehicles can require you to speak like a robot for your request to register and still many times your command is unsuccessful. With Siri you can talk in a natural voice to make calls, compose text messages, and get directions, although it will not have the capacity to conduct complex commands like changing the radio station or navigating your climate control.
Apple’s new “Eye’s Free” system will be available in the 2013 Honda Accord, Accura RDX and XLI. Chevy will offer it in the Spark and Sonic some time in 2013. However, details have not been given on the specifics of the release date for “Eyes Free” and how much it will cost.
This is a great way for Apple to keep people interested at a time when some of their other moves are a little tired. And it’s a means to possibly expand their market share. However, I’d presume agreements with automakers to implement Siri will not be enough to revitalize investor confidence.
However, as Forbes mentions, if Apple can actually create an automotive “infotainment” technology suite that doesn’t solely rely on iPhone integration, but can compete with MyFord Touch and Cadillac CUE that might actually be a move that could lead to an uptick in their stock price.