The Nine Most Anticipated Super Bowl XLVII Commercials

February 1, 2013  |  
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If you’re not into NFL football, Super Bowl parties or even Beyonce for that matter, Sunday’s big game might not be a highlight for you, but the multi-million dollar commercial advertisements might be!

You might have already seen a few ads here or there gearing up for the Super Bowl between the Baltimore Ravens and San Fransisco 49ers and the record-breaking audience it will receive, including Beyonce’s Pepsi ad for her sponsored halftime show, but there are many more to come. From big household names like Toyota to smaller, but well-established products like Mio drinks, we are anticipating some of the biggest Super Bowl commercials ready to premiere this coming Sunday evening. Are you?


You can’t say “Super Bowl” without mentioning one of the sporting event’s biggest sponsors, Pepsi. From Cindy Crawford in cut-offs throwing back a can in 1992 to sponsoring one of the most anticipated Super Bowl halftime shows featuring Beyonce this year, Pepsi has a longstanding history with the NFL’s Super Bowl night. The Pepsi commercial might not be as great as the halftime show, but this ad giant always comes correct on the NFL’s big night.

Allstate Insurance

Allstate Insurance has been making a name for itself as one of the leading insurance agencies in the commercial and advertising industry, spending a good amount on making sure their advertising is consistent (i.e. the Allstate Mayhem Guy). W’ll be sure to tune in to his latest antics this Sunday, which take us through some of the biggest mishaps of all time.

Mercedes Benz

Mercedes Benz is looking to amp up their advertising with celebrity guests, which is no surprise for the luxury brand name. Some of these celebrities include Usher, Kate Upton and Willem Dafoe in this year’s Super Bowl host city, New Orleans. We are anticipating the narrative that comes behind this star-studded ad on Sunday night.


Car commercials get a lot of the spotlight during Super Bowl, and we are expecting the same from car maker Kia. They will combine babies, which is usually a big hit for Super Bowl commercials, and an outer space mission to boldly go where “no baby has gone before.”


Another celebrity-stamped advertisement we are looking forward to this Super Bowl year is Mio, the popular liquid water enhancer, which will feature 30 Rock funny man Tracy Morgan in its commercial this Sunday.


Car manufacturer Volkswagen drummed up some racial controversy this past week over their Super Bowl commercial that features a white office worker talking in a Jamaican accent to promote the 2013 Volkswagen Beetle. Although many have spoken up about the commercial being potentially racist, CBS is still planning to air the ad. Tune in and let us know what you think!


As another brand name that comes back for Super Bowl advertising year after year, Doritos is including independent filmmakers from their “Crash the Super Bowl” contest, in which one submission could air this Sunday to millions of viewers. Who will win the chance to ‘crash the Super Bowl’ with Doritos?


Celebrities continue to make their way to the Super Bowl advertisements this year with Big Bang Theory star Kaley Cuoco, who stars in an unusual commercial that also features a man in a bunny rabbit costume, the 90’s hit “I Wish” by rapper Skee-Lo,and purple fairy dust.


Another fan-driven Super Bowl commercial comes to the big screen Sunday night with car manufacturer Audi, who are letting the fans decide what their commercial should be via their YouTube channel. As a great way to get viewers involved and engaged on Sunday night, Audi is sure to be one of the most talked about fan-based commercials this Sunday.

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