Addicted To Online Socializing? Workers’ Tweets Cost Companies Billions Each Year
If you are tweeting at work, you could be costing your company a great deal of money. “Business research firm Basex puts the productivity cost of workplace interruptions, including employee abuse and misuse of social media, at $650 billion a year,” reports ABC News. The Nielsen/Incite’s Social Media Report found that for 2012, Americans spent 74 billion minutes, or 20 percent of their time, on social media sites. Which equals to lower productivity at work.
And as we reported, each company can lose $4,452 due to social media distractions. And even when you log off, it takes time for to get back to work. According to the study, conducted by Mashable, it will take you 23 minutes to get back on track.
Some companies are trying to curtail employee usages. According to Forbes, 42 percent of all employers have tried to block worker access to social media. Some firms have even installed network monitoring software to track employees’ communications on the job.
But once company, called 1SaleADay.com, has come up with a different solution. They installed an in-house, employee-only social media platform called Yammer, and offered it as an alternative to Facebook, says ABC News. It is all in an effort to wean workers off of Facebook. With Yammer, the online socializing is limited to co-workers. But it has worked for 1SaleADay.com. The company saw a boost in productivity— a little more than 48 percent.
How much time do you spend tweeting at work?