Today was a big day for BlackBerry. They have a new name, a new device, and a new global creative director — Alicia Keys.
When we asked in our earlier post whether people were ready to convert to iPhone or Android, we should’ve noted that there already has been one — the aforementioned global creative director, Alicia Keys.
One year ago almost to the date, Business Insider notes that Keys declared herself an “iPhone junky.” And she’s been tweeting away from her iPhone in the past few days.
From the stage at today’s big BlackBerry event, Keys said she’s “going to work closely with the app designers and developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for its future.”
During her comments, ABC News notes, she admits that she “kinda broke up” in favor of another phone “with a little more bling.” She says that she and BlackBerry are now going steady again, but that also means she’ll have to give up her Instagram addiction. The app isn’t offered on BlackBerry.
According to The Verge, BlackBerry is also trying to woo other big names in entertainment, including writer Neil Gaiman and filmmaker Robert Rodriguez, who will be using the device for a new project. A clip about what the company is calling “The Keep Moving Projects” is ready for you to watch after the jump.