Alicia Keys, Once An ‘iPhone Junky,’ Is Now Committed to BlackBerry

January 30, 2013  |  

Alicia Keys takes the stage with BlackBerry CEO Thorsten Heins today. AP Photo/Mark Lennihan

Today was a big day for BlackBerry. They have a new name, a new device, and a new global creative director — Alicia Keys.

When we asked in our earlier post whether people were ready to convert to iPhone or Android, we should’ve noted that there already has been one — the aforementioned global creative director, Alicia Keys.

One year ago almost to the date, Business Insider notes that Keys declared herself an “iPhone junky.” And she’s been tweeting away from her iPhone in the past few days.

From the stage at today’s big BlackBerry event, Keys said she’s “going to work closely with the app designers and developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for its future.”

During her comments, ABC News notes, she admits that she “kinda broke up” in favor of another phone “with a little more bling.” She says that she and BlackBerry are now going steady again, but that also means she’ll have to give up her Instagram addiction. The app isn’t offered on BlackBerry.

According to The Verge, BlackBerry is also trying to woo other big names in entertainment, including writer Neil Gaiman and filmmaker Robert Rodriguez, who will be using the device for a new project. A clip about what the company is calling “The Keep Moving Projects” is ready for you to watch after the jump.

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  • NeaJ

    Nobody in their right mind would downgrade from an iPhone to a Blackberry. I just did the opposite a month ago & I have no regrets. Of course going from the Blackberry to the iPhone takes some getting used to like any of transition but in no way do I miss my Blackberry. It was the worst phone I’ve ever had. From it freezing up constantly, having to take the battery out every other day to reboot it, not being able to watch videos, etc. it was a damn nightmare. Unless Blackberry gets an operating system that allows them to keep up with iPhone & Android, they will go under. I don’t see what A. Keys can do to help but good luck to all

    • Yes!!! From an Android or iPhone to a Blackberry is a huge downgrade. A couple years ago I had a Blackberry. The phone was a hot mess. Constantly freezing, internet was doggone slow, overheating, no voice navigation on gps, barely any good apps, etc. If blackberry changes their platform then maybe it would be considerably competitive to Androids and iPhones. Even Windows has it’s perks!

  • Dichu eba realy lub mehSteebie

    Wow! Way to start off the year Alicia! Congrats to you!

    • Dichu eba realy lub mehSteebie

      wait, didn’t I already comment on this article earlier today?