You Ain’t About That Professional Life: Signs You’re Not Really Serious About Your Craft

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You never, ever research anything

Bottom line, you need to know what goes on outside the four walls of your office building. Your particular company is just one small representative of whatever industry you’re in. You need to know who your competitors are, past projects you’ve completed, and predictions for your overall field. If all you think about is, “is it five yet?” and show up to brainstorming meetings with the same ideas that have been hashed and rehashed ten times over — or none at all — you won’t go far. And you shouldn’t because you obviously don’t want to.

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