Another Comeback Queen: Eve Talks New Album and Her Independent Label, FTR
Eve was the first lady of Ruff Ryders back in the late nineties, back when DMX’s bark was all over the radio and before Swizz Beatz wore skinny pants and fedoras (both former members of Ruff Ryders by the way). And she surprised us by being one of few women in the game whose content focused more on her lyrics. Eve released “Gotta Man” and “Love is Blind” and fought for her shine as a one of the top female artists in the game despite competition from Foxy Brown and Lauryn Hill.
So if you missed Eve, she’s on her way back! The Grammy-winning artist has not released an album since 2002’s “Eve-Olution.” But the best part about the comeback is it will be on her own terms. Her album will be released under her own independent label, the recently formed FTR Music, or From the Ribs Music. The album, “Lip Lock,” will be distributed through Sony/Red on May 14 and feature Snoop Dog and Chrisette Mitchele. In an interview with Billboard, she also talks about her troubles with her former label Interscope.
Eve recently gave a taste of what to expect when she dropped the single “She Bad Bad,” this past October. The video, posted on January 8, has over 1.2 million views on YouTube.
She revealed that we should expect a new single, “Make It Out This Town,” to drop in the new few weeks.
“It is a track about being in a dark place — or you could literally say being in the town that you’re in but you have bigger dreams or bigger hopes… just making it out of that situation and knowing that you can do whatever it is that you put your mind to. It’s a song that I’m dedicating and using with my partnership with the Big Brothers Big Sisters of America,” Eve told Billboard.
I, for one, am looking forward to another comeback from a familiar face. Eve is making a power move by starting her own label and calling the shots.
However, we are living in different times, and there is a high correlation between comebacks and your social media following or reality TV presence. So hopefully Eve’s got some tricks up her sleeve over these next couple of months to make her relevant again before her album is released in May.
After the jump, check out the “She Bad Bad” video, ICYMI.