Mama’s Got A New Job! Alicia Keys Is The Newly Appointed Global Creative Director Of BlackBerry

January 30, 2013  |  


We’re barely two months into the year and it’s looking more and more like 2013 will be Alicia Keys’s best year ever! The “Girl On Fire” singer was just appointed as the Global Creative Director of wireless handheld device brand, BlackBerry at the BlackBerry 10 launch event, which took place at Pier 36 in New York City, reports The YBF.

Alicia’s website also features an announcement about the New York native’s freshly appointed corporate position, which reads:


“Just announced today, January 30th 2013- Blackberry appoints Alicia as their Global Creative Director! In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.  From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.”

“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to “Keep Moving”: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins. “We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

She took to her Twitter page to personally express her excitement.

“Excited 2 jump right in 2 my new role as Global Creative Director of@Blackberry! #BlackBerry10 #keepmoving #forwardthinking,” she tweeted.

This is a really smooth power move for Alicia. I’m very interested in seeing how she’s going to manage motherhood, her new creative director position and promoting the new album. Something tells me she’ll be just fine. She’s superwoman, remember?

Check the next page for more photographs of Alicia at the BlackBerry 10 launch.


Photos courtesy of WENN + The YBF

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