Do Your Boobs Have To Be Their Business? Petition Demands Victoria Secret Create Bras For Breast Cancer Survivors

January 29, 2013  |  

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As some one who has never had the pleasure of breasts small enough to fit inside of a Victora’s Secret bra, I’ve never had a chance to bask in all the unmentionable goodness that apparently goes on behind those pink walls. So, in essence, I have  a “meh” attitude when it comes to the lingerie retailer and it’s offerings because (a) they’re not for me, and (b) there are plenty of other places I can spend my dollars on a good underwire brassiere with some lift.

It appears breast cancer survivors and their supporters don’t quite feel the same, though, as a new petition has recently been created on demanding that Victoria Secret start to manufacture bras for women who have undergone a mastectomy. Inspired by her mother Debbie Barrett, who has been cancer-free for 21 years,  Allana Maiden, of Richmond, VA,  started the petition, writing:

“Many women who undergo mastectomy surgery because of breast cancer suffer from body image issues. It doesn’t help that they don’t have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don’t fit properly.

“There are so many women out there, like my mom, who have survived breast cancer but are left feeling altered and uncomfortable because of undergoing chemotherapy, radiation and surgery. I think they deserve to feel beautiful and Victoria’s Secret is the perfect company to help make that happen with a line of “Survivor” mastectomy bras. “

In a press release, Maiden added:

“Victoria’s Secret is supposed to make women feel beautiful, yet the women that deserve that feeling the most get left out. Every woman knows someone that has been impacted by breast cancer, and women are passionate about this cause. What better way to give back to women than to help cancer survivors feel good about themselves?”

It seems quite a few people — 118,000 to be exact — agree with Maiden. That’s the number of supporters who have signed the petition thus far. Though Maiden’s language in the actual letter sent to Victoria Secret is less stern than that on the petition, I wonder if the underlying tone of this effort is a bit…off.


Many a battle has been brought before Victoria Secret in the past. As I alluded to in the beginning of my post, the bra retailer is not exactly the be-all, end-all of bra-wear. Their bras don’t go beyond a D-cup, leaving out I don’t know how many women in the tig ‘ol bitty committee demographic. And there has also been a strong push to get the company to expand their notion of neutral so that other minorities can actually wear flesh tone bras rather than what ends up being beige on most darker hued ladies. Mastectomy bras may be a much nobler cause than these but I think Victoria Secret has made it clear who their (narrow) demographic is and instead of giving them business after strongly urging them to cater to you, I say it’s better to create your own survivor line and give business to those whose bottom line isn’t just dollars.

What do you think about this petition?

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  • Ambrosia

    Why not do it? More money for victorias secret? And people can feel better about themselves.

  • York

    Their bras are overrated anyway! The only time they’re worth it is when they’re on deep clearance, $15.99 or better!

    And don’t get me started on their employees! If they’re not harassing you by accusing you of stealing (even though I was returning items WITH a receipt on MY angel card), they’re harassing you in the fitting room, knocking on the door like the law, insisting on fitting you and dragging buckets of pushups for you to try on…and then they have the nerve to be all extra wrong! Homegirl insisted I try a D cup…honey, my boobs were swimming in that thing! I only walk in there when I have a coupon or see 75% off!

    But back to the topic….naw, I can’t support this. There are more important battles to fight.

  • UmmYeahOK

    I hate that they don’t make bras with cups bigger than a D. I have DDs and I’m tired of paying $65-$90 for one d@mn bra!!!! Help me VS!!!!

  • nick

    I hope VS ignores them. This petition is full of SH!T!! No company in the world has to cater to you and your needs if they dont want to. They have their target demographic and if you are not in it then you look elsewhere, thats all!
    I’m not begging them to make 30F bras for me -_-

  • She Speaks

    Ladies, VS does carry DDD now! I just bought a bunch of them. You can buy them online and in select locations.

    • SheBe

      I was just about to say they offer larger sizes online. They go quickly though.

  • Zettai

    I thought I was the only one who disagreed with this. You don’t have breasts… why are you mad for VS not making you a special bra to celebrate that? I hate to sound mean-spirited but it’s the truth. I don’t have feet… Nike, make a special shoe to celebrate that!

    The problem I really have, though, is that this daughter of a cancer survivor should be the one celebrating her mom everyday instead of demanding others do it, too, well, you know, because SHE’S A SURVIVOR. Plenty of people have gone through the same or worse and do not demand special treatment.

  • Trisha_B

    Are they gonna also go after other bra companies as well & go after Macy’s & Nordstroms for not selling them? Yes, it would be nice if VS had them available but they aren’t required to do so, just like they don’t make bra’s for bigger busts. Not everybody is gonna be accommodated. VS is not the only store to buy bra’s, it’s just a name brand that has hype behind it. It’s not all that lol

  • Don’t they have A cups in VS? VS caters to women with big racks, get over yourself VS isn’t for you

  • Don’t they have A cups in VS? VS caters to women with big racks, get over yourself VS isn’t for you

    • Kenedy

      Im a negative A cup, which is what i imagine a mastectomy patient would be, maybe even bigger who knows, but i can’t fit into a VS bra, im too small…but you’re right! I really don’t give a shhh that i can’t fit into their bras, i just don’t wear bras,life is alot simpler for me that way

  • Ms_Sunshine9898

    I wish everyone would stop trying to force the world to make them more sympathetic to their cause . . . .

    • SheBe

      Chu’ch and tabernacle!!!!!!

  • DD

    I signed it, just because, but I gave up on VS. They used to have one style that would fit me, but they don’t carry it anymore. Everything else was padded which is something my dd’s did not need. VS sucks.

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  • kierah

    It would be nice of they did, but as the author pointed out Victoria Secret hasn’t made it millions being everything to everybody. They have a lane that is quite successful for them. Apparently there is a market for fashionable mastectomy bras and those who signed the petition should be rushing to fill it. How you can demand that a company manufacture something?