Wedding Site Lover.ly Expands with Mobile App and Partnership with ‘Real Simple’

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January 30, 2013 ‐ By Kimberly Maul
Goodies from the Lover.ly website.

Goodies from the Lover.ly website.

There are websites out there to satisfy foodies, crafty folks, television junkies, and, of course, brides. Lover.ly is a search engine for brides that allows them to save content similar to Pinterest and it has joined with Real Simple magazine for a content and advertising partnership.

Real Simple, which has 1.975 million readers as of June 2012, will pull some of Lover.ly’s content into its first-ever online weddings channel, TechCrunch reported. Lover.ly currently gets its content from a variety of guest bloggers, a handful of wedding and bridal magazines, and retailers and vendors. By partnering with Real Simple, the content will be syndicated, getting wider reach overall. The partnership also includes an advertising element, as the Real Simple ad sales team will also work to fill Lover.ly’s inventory.

In addition to this partnership, Lover.ly also announced that it is re-designing its website and introducing a new mobile application.

“We’re launching a brand-new property from start to finish,” Lover.ly founder and CEO Kellee Khalil told TechCrunch. “We had to look at our brand, what it stands for, and how it’s going to translate over time. We’re leaning towards becoming a lot more sophisticated, more modern and more tech-centric.”

The mobile app will be more about browsing, but will also allow users to take photos on-the-go and upload them to their Lover.ly pages.

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