Advertising and marketing trade publication Advertising Age announced its 2013 Agency A-List honors this week, highlighting a black advertising CEO as its Executive of the Year. Steve Stoute, CEO of Translation, is a partner with Jay-Z for the agency, which launched first as a multicultural firm but now serves as a general market agency.
Stoute came from the entertainment world, if you couldn’t tell based on his ad agency partner, working with Sony Music Entertainment and Interscope Geffen A&M Records. His connections in the entertainment industry are appealing to his clients, which include State Farm, A-B InBev, McDonald’s, and Coca-Cola. Transitions was also behind the marketing campaign to introduce the Brooklyn Nets basketball team.
Entertainment is a hot industry, but Stoute told Ad Age that there’s more to it than that. “…I think our strategy department is the best in the industry,” he said. “The thinking in our agency never gets the credit it deserves because we have a celebrity. We are first and foremost a strategic and creative shop. And second, we have a Rolodex in entertainment and sports that’s unique in the industry.”
Elsewhere on AdAge’s list, LatinWorks, a Hispanic-focused shop, was honored as multicultural agency of the year, and the number three advertising agency, Grey, has Michael Houston serving as managing director and CMO.