Tech Talk: Pinterest Introduces New Feature to Encourage Content Discovery

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January 28, 2013 ‐ By Kimberly Maul

pinterest homepage

In an effort to improve content discovery on the site, Pinterest introduced a “News” section that highlights similar content for users to see.

The new feature replaces the “Recent Activity” section on a users’ homepage and the “Activity” tab on profiles. Previously, users would see a text-based list of which of their Pins had been re-pinned by other users. Now, users will see a more traditional Pinterest page showing the boards where their content had been re-pinned. The feature is currently being rolled out slowly to all users.

In a post about the new feature, Pinterest said this switch will help users find other boards and users they may be interested in following. Notification settings can be used to get email alerts with the original text updates about re-pins and followers.

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