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Rap is supposed to be about lyrical creativity and innovation. This is an official rapper PSA to say ya’ll are dropping the ball. Lil’ Wayne is “Swag Surfin,'” Odd Future needs you to “Swag Me Out,” Fabolous was the “Swag Champ” and Lil’ B says that “I Own Swag”. The list goes on and on.
Swag was cool once upon a time, but at this point it’s been done to death. Now white kids, teachers, people’s grandmamas, fourth graders on Twitter and everyone and their mama are saying it. It is officially time to come up with something new to say.