Want To Strike Out On Your Own? Tips On How To Become An Entreprenuer

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January 24, 2013 ‐ By Ann Brown
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Do you just hate going into the office? Find your work boring and unfulfilled by your job? According to Joanne Cleaver, author of The Career Lattice, it is not that difficult to go from employee to entrepreneur. She recently gave Inc.  four tips on how to do just that.

1. Decide how to use your industry or professional skills.

Cleaver advises that you come up with creative ways to fill a niche. For example maybe you are an accountant in a healthcare company. You could open a consultancy to help healthcare companies with electronic billing. This is what Dr. Teresa Taylor Williams did. “I decided to go out on my own when I identified a deficit in the quality of historically black-owned newspapers. Those deficits that I identified were inclusive of product quality, and the lack of original editorial contents specifically,” note Dr. Taylor Williams, owner and founder of The New York Trend Newspaper and TTW Associates.

2. Find the trends that are driving your industry.

“Look at what associations are talking about at conferences,” Cleaver tells Inc. “Read association publications and blogs. Find out who the influencers are in your profession or industry and follow them.”

3. Find your sweet spot.

“Once you understand industry trends, you can get a better idea of what potential clients most need from you,” reports Inc. Next. “Each of those intersections is potentially your sweet spot — the place where client needs dovetail with your skills and desires to create the potential for a successful business.” Taylor Williams, who founded her newspaper about 30 years ago, has had to rediscover her sweet spot over the years of being in business for herself.  Now, she is finding her “sweet spot” online.

4. Work your network.

Tell people what you want to do and doors just might open up. Many of the profiles you read right here on Madame Noire include quotes from entrepreneurs who talk about the need for networking and self-promotion to find clients and get your business off the ground.

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